Area Sales Manager East Africa Bottling

CocaCola

East Africa Bottling Share Company has an opening for a permanent Area Sales Manager. This role is responsible for driving sales and revenue growth across a designated area by effectively managing the sales team and ensuring business objectives are met. The position is a key part of the regional sales leadership, with a focus on day-to-day operations and market execution.

Key Duties & Responsibilities

  • Deliver sales volume and revenue growth for the assigned area.
  • Maximize the effective allocation and use of resources, including point-of-sale materials and coolers.
  • Manage and measure daily sales targets, taking corrective action as needed.
  • Provide leadership, coaching, and development to the sales team.
  • Oversee the execution of trade and outlet activities.
  • Manage outlet development and quality standards within the territory.
  • Partner with sales representatives and customers to develop and implement customer-specific business plans.
  • Monitor competitor activities and market share growth.
  • Ensure compliance with quality standards and manage trade replacements.
  • Implement promotional plans and report on any deviations from promotional guidelines.
  • Ensure promotional compliance and proper merchandising execution at the channel level.

Requirements and Qualifications

  • A First Degree in Marketing Management, Management, Economics, or Business Administration, or a related field of study.
  • A minimum of 3 years of relevant work experience in sales and marketing.
  • At least 1 year of experience in a supervisory role.
  • Possession of a valid minimum Auto/Dry 1 driving license.
  • Demonstrated hands-on experience in sales operations.
  • Proven ability to effectively lead a team.
  • A strong capacity to work independently, manage multiple priorities, and meet deadlines in a dynamic work environment.

Location and General Information

  • Location: Country-wide, Ethiopia
  • Job Type: Permanent
  • Citizenship Requirement: Applicants must be an Ethiopian citizens.

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